Provided by Wikipedia Amy Singer (born September 8, 1953) is a Florida trial consultant and research psychologist. Singer's firm, Trial Consultants, Inc., which she founded in Miami in 1979, is one of the first trial consulting firms in the United States. Singer is an acknowledged authority in the field of litigation psychology, a discipline she helped pioneer. Her revolutionary approach, which consists of applying principles of psychology and using open-ended questions to elicit jurors’ value beliefs regarding key trial issues, changed the way that attorneys around the United States conduct voir dire. Largely through Singer's influence, this became a juror de-selection, not selection, process.
Singer is a leader in the application of neuro-linguistic programming (NLP) by attorneys to influence jurors. Singer also is believed to be the first person to conduct a shadow jury on television, which she did for A Current Affair in its coverage of the William Kennedy Smith rape trial in Palm Beach, Florida, in 1991.
Singer continues to serve as a popular and prolific author, trial consultant, and speaker contributing her expertise to national publications, broadcast media, legal associations and high-profile cases such as the Casey Anthony, Dr. Kavorkian, Michael Jackson, William Kennedy Smith and O. J. Simpson trials.
In her most recent innovative strategy, Singer analyzed over 40,000 blog posts and tweets relating to the Casey Anthony trial. Singer was the first trial consultant to use social media as a strategy.
