Ziva Kunda

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Ziva Kunda (June 13, 1955 – February 24, 2004) was an Israeli social psychologist and professor at the University of Waterloo known for her work in social cognition and motivated reasoning. Her seminal paper "The Case for Motivated Reasoning", published in ''Psychological Bulletin'' in 1990, posthumously received the [https://www.sesp.org/content.asp?contentid=144#:~:text=The%20Scientific%20Impact%20Award%20honors,over%20the%20last%2025%20years. Scientific Impact Award] from the Society of Experimental Social Psychology. Kunda authored the book ''[https://mitpress.mit.edu/books/social-cognition Social Cognition: Making Sense of People].''