She has frequently appeared on TV and radio including ''The Charlie Rose Show'' and ''The Colbert Report''. ''Slate'' writes of Gopnik, "One of the most prominent researchers in the field, Gopnik is also one of the finest writers, with a special gift for relating scientific research to the questions that parents and others most want answered. This is where to go if you want to get into the head of a baby." Gopnik is a columnist for ''The Wall Street Journal'', sharing the Mind & Matter column with Robert Sapolsky on alternating Saturdays.