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Fishbein, Martin,
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Fishbein, Martin,
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1
Predicting and changing behavior the reasoned action approach / Martin Fishbein, Icek Ajzen.
by
Fishbein
,
Martin
.
Published 2010
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2
Understanding attitudes and predicting social behavior / Icek Ajzen, Martin Fishbein.
by
Ajzen, Icek.
,
Fishbein
,
Martin
Published 1980
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3
Belief, attitude, intention, and behavior : an introduction to theory and research / Martin Fishbein, Icek Ajzen.
by
Fishbein
,
Martin
.
,
Ajzen, Icek
Published 1975
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Related Subjects
Attitude (Psychology)
Behavior modification
Belief and doubt
Expectation (Psychology)
Human behavior
Prediction (Psychology)
Social psychology
Martin Fishbein
Provided by Wikipedia
Martin Fishbein
(March 2, 1936
Brooklyn, New York
– November 27, 2009 London) was a social psychologist, considered influential, and active AIDS prevention. He had been director of the health communication program at the
University of Pennsylvania
Public Policy Center of the
Annenberg School for Communication
.
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